“LAB RAT”

Nathan Labute is being monitored.  He’s an average guy, with an average life - the perfect subject for market research on how much the “average” consumer can be manipulated.  Initially the manipulation consists of harmless coercion to purchase various consumer products, but positive results drive the testing committee to increase the frequency and severity of the tests.  This perverse research explores the lengths that corporations will go to increase their market share and profits.  As Nathan’s life crumbles the audience is forced to question how deeply advertising and market research reaches into their own lives...